For the past many days, police has been circulating messages using popular Hindi film characters and their dialogues to click with twitter users following the Rajasthan police page. The famous dialogue of Rakhi Gulzar from the movie ‘Karan Arjun’ has been re-phrased as ‘Mere Karan Arjun Zaroor Ayenge, Vote Dene to Zaroor Ayenge’ and its says ‘Do Vote’. Likewise, as the dialect of Haryanvi is quite similar to some of the dialects spoken in Rajasthan, police have also used Aamir Khan’s character from ‘Dangal’ and re-phrased one of the movie dialogues as ‘Vote to Vote Hove Hai, Chora Deve Ya Chori’.
अपने वोट की महत्ता को जाने और हमारे साथ कहें ”मैंने जाे एक बार कमिटमेंट कर दी उसके बाद तो #Vote जरूर करता हूं” या… https://t.co/XhM0esAebc
— Rajsamand Police (@RajsamandPolice) 1543402620000
Even the protagonist Bajirao Singham from the film ‘Singham’, is seen appealing on police’s twitter page to vote on December 7. Movies like ‘Anand’, ‘Deewar’, ‘Munna Bhai MBBS’ have also been used. The funniest is from the film ‘Devdas’ as the dialogue used by the police is — ‘Ek chutki sindoor aur vote ki keemat jantey hain hum’.
Munna : ऐ circuit #RajasthanElections आरे ले हे। Circuit: टेंशन नहीं लेने का भाई, जाएगा अपुन #vote देने आपके साथ… https://t.co/FVmjSX7XSA
— Rajasthan Police (@PoliceRajasthan) 1543468010000
Not only this, the famous dialogue ‘Zindagi Badi Honi Chahiye, Lambi Nahin’ has been re-phrased as ‘Babumoshai, Sarkar Achchi Honi Chahiye, Badi Nahin’.
“We have been doing this for a long time. Earlier, we had introduced KBC quiz in which we asked people questions on various Acts and IPC and even on various trends in cyber crime. This time we thought of requesting people to come for voting in large numbers and there is no better medium than cinema dialogues that easily get clicked,” said Pankaj Singh, additional director general (Crime) who is nodal officer looking at social networking platforms of the police.
Rajasthan police has 18,500 followers on twitter. Various users have also congratulated the police on this campaign.